Wella Shinefinity

I proactively created a Moodboard for the production of local materials needed for the Wella Professionals' Shinefinity Line Launch. This decision stemmed from the observation that Wella's existing local materials were super old-fashioned and staged.

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The client was highly impressed by my proactive approach, and consequently asked me to assume the role of Creative Director for the production, utilizing the concepts and inspiration from my Moodboard.