Don't go just yet!
There's more.
01
more things I had a blast shooting/editing!!!
02
"What’s your student type?" | BTS Activation
For 2022's Back To School season, I developed a fun personality quiz, that invited people to play, learn what type of student they are based on their answers and win the Logitech products that match their style. The quiz ended up having over 20.000 submissions for our gifts, an impressive number in comparison to our relatively small ad budget of €1.000.
The campaign ran on Facebook, Instagram & Tiktok, with the latter being the first TikTok conversion campaign in Greece, with over 16.000 conversions. At the same time, a retail campaign was running, inviting people to buy the winning products.
03
Zoe Pre x Shedia | Influencer/CSR for JACOBS Coffee
We created a synergy between Zoe Pre's Podcast & JACOBS Coffee, to tell the story of Shedia, a street publication that provides employment opportunities for people experiencing poverty, homelessness and long-term unemployment.
JACOBS ended up donating 10.000€ worth of coffee to Shedia's coffee shop to further empower their "suspended coffee" initiative (i.e. a coffee that is purchased in advance by a customer of a coffee shop or a cafe, anonymously, to be consumed later by another of our fellow citizens who cannot afford to pay for it themselves).
I spearheaded this initiative from inception to completion. I initiated the proposal for this collaboration, with the understanding that it's not a typical brand deal; rather, it serves as a means to support Shedia's social impact. Additionally, I crafted the podcast script and oversaw the creative direction, ensuring a seamless integration of JACOBS into the podcast.