JBL 

At GoSpooky, I get to work on retainer content, formats, campaigns, and JBL Land 2.0 on Roblox for JBL EU and UK. I am responsible for end-to-end creation, from ideation to shooting (camera + iPhone) and editing, creative direction, and briefing talent. 

One of my highlights has been the JBL Music Academy 2025, JBL’s biggest Global campaign in collaboration with Martin Garrix and Benson Boone, where I worked on the creative approach during the teaser phase, week-long event, and post-event period.