NIVEA AWO

During my time at Boomerang, I worked on NIVEA’s global always-on content and campaigns. Since the brand primarily collaborates with content creators, I was responsible for concept ideation, creative direction, and briefing talent. I also advocated for creating some content in-house, as authentic, low-effort videos often perform best. I ended up filming several pieces myself; some of which became top performers, reaching millions of views.